As of June 2023, Adobe has been selling package deals to businesses that give their employees access to Firefly, their AI program. This is supposed to be a tactic to promote itself as a business-friendly alternative to other open-source programs. The biggest downside I see to this is the fact that businesses aren’t known to keep employees they see as pointless, and with easy access to a program that delivers images with a short statement, the first people they will get rid of are graphic designers.
Businesses have already been caught trying to pass off AI images as human-made, and that will only get worse as AI is more readily available. Every article by Adobe on AI emphasizes how it will help artists create more work faster, which is another issue. If businesses pay for access to Firefly, they’ll expect their designers to pump out work quickly, which will diminish the quality of their creations. People tend to be impatient, and if they have access to software that creates images that they deem acceptable in seconds, they will get rid of the artist who creates everything from a blank page, even if the quality is better.
I believe the reason Adobe is pushing its AI program is to make money. They want to compete with businesses like Google and Microsoft, and instead of focusing on their already large customer base, they want to be able to sell to anyone with money. Unfortunately, the goal of businesses is to make money.