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Design

AI is not Art

Adobe Firefly is one of Adobe’s latest developments. Its purpose is to “create” or “add on” to existing images by using “AI”. I put these in quotes because none of these things are true. AI stands for “artificial intelligence” and, while this is a different issue for me, every program being called “AI” is not at all intelligent. It’s an algorithm that’s been trained to piece together images from a database, usually not even the creator’s own images, to “create” a new image. My biggest issue with AI is that it harvests from other people’s work. My second biggest problem is that people try to pass it off as their own original work, or the people that argue that they created it because they had to type in a prompt.  

A complaint that many people have with AI is that companies are using it instead of actually paying artists. Recently, Wacom, a company that creates products for artists, was under fire because they used AI to create marketing materials for their Year of the Dragon Twitter post. Wizards of the Coast, a company that makes things like trading cards and digital games, admitted to using AI art after they insisted that their work was entirely human-made. Companies already do what they can to spend as little as possible on people, and if they feel they can get away with using free software to “create” images, they will. 

In modern times, art is undervalued, and the widespread use of AI “art” will continue that trend. I think everyone has gone to a modern art museum, either with a friend or alone, and thought or discussed how they “could do that themselves.” This idea was reinforced by the NFT trend when people were creating, selling, and trading digital images of what seemed to be the same ugly monkey in different outfits. But that isn’t what art is about. 

I believe art is about showing emotion and expressing ideas and capturing beauty. All of that is lost when it’s “created” by an algorithm designed to steal and splice. In 1989, Keith Haring, a gay American artist, created “Unfinished Painting.” It was purposefully left unfinished to serve as a commentary on AIDS and as a reminder of how the AIDS epidemic affected everyone, but especially the queer community. Recently, a Twitter user used AI to “finish” this piece. Allegedly, it’s supposed to have been satire, but the act was incredibly disrespectful and it’s an insult to the artist and every queer induvial who suffered from the AIDs epidemic.  

AI is incapable of feeling and thinking, and therefore cannot create art. 

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Download Link

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Audio

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Simplified Logos

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Bees

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Logos (Again)

The idea of logos also applies to icons. They need to be instantly recognizable and consistant. For example, anyone could recognize this thumbs up as a “like” button, and know to click it to like the post.

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Bayeux Tapestry

The Bayeux Tapestry (11th Century), is not a true tapestry due to the fact that it is not woven.

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Dogs in Art

Dogs within art, specifically Baroque pieces, are a symbol of fidelity.

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Logos

Logos are a very important part of a brand. It needs to be instantly recognizable. One of the best examples of this is the Nike swoosh.

Nike’s Swoosh, designed by Carolyn Davidson.
Categories
Design

How AI Will Affect Designers

While I truly believe AI is fascinating and could be a very interesting tool, too many people are trying to use it to replace artists.  

AI programs can create images in seconds from seemingly nothing (hint: it’s not from nothing) to fulfill any request. At first glance, these images look great, but if you look a little closer, they tend to have flaws that distinguish them from actual art. The issue with this is that many people are fooled by them. Several businesses have been caught trying to pass off these images as actual art, and then give some soulless apology when they’re called out. It’s a known thing that graphic designers are underpaid, and with widespread access to AI image generators, I think the profession may become obsolete. 

 But now it’s not only affecting digital artists. In 2023, the Vermeer painting “Girl with a Pearl Earring” was removed from its place in the Rijksmuseum to be cleaned. To fill the space, the museum held a contest for a chance for several artists to display a piece inspired by the painting. One of the pieces selected was created with AI. Julien van Dieken describes himself as a “digital creator” and has created a platform for himself with AI “art”. It was one of five winning entries (out of about 3,480 submissions). He was transparent about his process, so the blame falls on the museum for this. They immediately faced backlash for this decision from the public as well as reputable artists. This is the statement they released: 

“It was not and is not about [the] ‘most beautiful’ or ‘best’. For us, the starting point has always been that the maker has been inspired by Johannes Vermeer’s world-famous painting. And that can be in the most diverse ways in image or technique.” 

This is an empty statement, and it validates these people who believe they’re creators just because they went through the hardship of coming up with a prompt. This is also a direct insult to artists who actually put the time and effort into their work. It’s pretty much just saying that their effort is meaningless if the end product isn’t perfect. 

I truly hope that true art does not become obsolete due to greed and impatience, but based on the nature of capitalism, I believe that is the current future for artists and designers. 

Categories
Tech

Why is Adobe Pushing AI?

As of June 2023, Adobe has been selling package deals to businesses that give their employees access to Firefly, their AI program. This is supposed to be a tactic to promote itself as a business-friendly alternative to other open-source programs. The biggest downside I see to this is the fact that businesses aren’t known to keep employees they see as pointless, and with easy access to a program that delivers images with a short statement, the first people they will get rid of are graphic designers.  

Businesses have already been caught trying to pass off AI images as human-made, and that will only get worse as AI is more readily available. Every article by Adobe on AI emphasizes how it will help artists create more work faster, which is another issue. If businesses pay for access to Firefly, they’ll expect their designers to pump out work quickly, which will diminish the quality of their creations. People tend to be impatient, and if they have access to software that creates images that they deem acceptable in seconds, they will get rid of the artist who creates everything from a blank page, even if the quality is better. 

I believe the reason Adobe is pushing its AI program is to make money. They want to compete with businesses like Google and Microsoft, and instead of focusing on their already large customer base, they want to be able to sell to anyone with money. Unfortunately, the goal of businesses is to make money.